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One Size Fits One: Building Relationships One Customer and One Employee at a Time

Deborah C. Stephens

3.6/5 ( ratings)

In an era of increasing segmentation and personalisation, one size no longer fits all - or even a few. Today's customers have vast power to build businesses, but unhappy ones will either walk away or actively undermine the offender. Today's only viable objective is a long-term relationship with each profitable customer, created by loyal employees fully committed to creating exceptional value. In a world where one size fits one, no business can afford to settle for the ordinary.

Language: English

Pages: 321

Format: Hardcover

Publisher: John Wiley & Sons

Release: April 26, 1999

ISBN: 0471331678

ISBN 13: 9780471331674

One Size Fits One: Building Relationships One Customer and One Employee at a Time

Deborah C. Stephens

3.6/5 ( ratings)

In an era of increasing segmentation and personalisation, one size no longer fits all - or even a few. Today's customers have vast power to build businesses, but unhappy ones will either walk away or actively undermine the offender. Today's only viable objective is a long-term relationship with each profitable customer, created by loyal employees fully committed to creating exceptional value. In a world where one size fits one, no business can afford to settle for the ordinary.

Language: English

Pages: 321

Format: Hardcover

Publisher: John Wiley & Sons

Release: April 26, 1999

ISBN: 0471331678

ISBN 13: 9780471331674

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