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Internet Book Marketing: A Nonfiction Author's Guide To Building An Online Marketing Platform

Internet Book Marketing: A Nonfiction Author's Guide To Building An Online Marketing Platform

Morris Rosenthal
0/5 ( ratings)
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The Internet is littered with websites that are nothing more than advertisements pitching some product or service. When an author puts up a website that consists of nothing but teasers, or "long copy" as it's called in the advertising industry, it's going to fail. While the sell-through, the success rate of closing a sale to visitors, may be relatively high, the number of visitors from the search engines will be abysmally low. It doesn't matter how much you tweak your sales copy, how slick your storefront looks, whether or not you take all major and minor credit cards. You can't sell books to people if they aren't visiting your website, and nobody is going to send their friends to visit your advertisement. Most importantly of all, an advertisement is never going to serve as a platform.

I've literally had web design discussions with people who have looked at my pages and said, "But that's unfair. I can't come up with content that good." Well, that's the whole point. Why should people tell their friends about your site and why should search engines send you visitors if you don't have great content? Because you really want to sell some books and are willing to invest in web technology to do it? Yet I keep hearing from authors and publishers who think that they can hire somebody to create a successful content based website for them. They can't. It's not about the technology, the aesthetics, the interactivity or the multimedia, it's about the content. If you're an author or a publisher, you have that content, and if people aren't interested in reading a big chunk of it for free, that should tell you something about the potential market for it.

If your interest in creating a website is to make money by displaying advertising from pay-per-click networks, this book isn't going to help you. And it doesn't contain any pointers on converting accidental visitors into customers with savage squeeze pages, or how to manipulate people with best practices from the advertising world. The sole purpose of this book is to help nonfiction writers publish their work in a way that will benefit the Internet community. In return, authors can expect to gain an audience for their books and ideas, and to perhaps to earn a living through publishing as I have.
Language
English
Pages
80
Format
Kindle Edition
Release
August 06, 2010

Internet Book Marketing: A Nonfiction Author's Guide To Building An Online Marketing Platform

Morris Rosenthal
0/5 ( ratings)
Read Download
The Internet is littered with websites that are nothing more than advertisements pitching some product or service. When an author puts up a website that consists of nothing but teasers, or "long copy" as it's called in the advertising industry, it's going to fail. While the sell-through, the success rate of closing a sale to visitors, may be relatively high, the number of visitors from the search engines will be abysmally low. It doesn't matter how much you tweak your sales copy, how slick your storefront looks, whether or not you take all major and minor credit cards. You can't sell books to people if they aren't visiting your website, and nobody is going to send their friends to visit your advertisement. Most importantly of all, an advertisement is never going to serve as a platform.

I've literally had web design discussions with people who have looked at my pages and said, "But that's unfair. I can't come up with content that good." Well, that's the whole point. Why should people tell their friends about your site and why should search engines send you visitors if you don't have great content? Because you really want to sell some books and are willing to invest in web technology to do it? Yet I keep hearing from authors and publishers who think that they can hire somebody to create a successful content based website for them. They can't. It's not about the technology, the aesthetics, the interactivity or the multimedia, it's about the content. If you're an author or a publisher, you have that content, and if people aren't interested in reading a big chunk of it for free, that should tell you something about the potential market for it.

If your interest in creating a website is to make money by displaying advertising from pay-per-click networks, this book isn't going to help you. And it doesn't contain any pointers on converting accidental visitors into customers with savage squeeze pages, or how to manipulate people with best practices from the advertising world. The sole purpose of this book is to help nonfiction writers publish their work in a way that will benefit the Internet community. In return, authors can expect to gain an audience for their books and ideas, and to perhaps to earn a living through publishing as I have.
Language
English
Pages
80
Format
Kindle Edition
Release
August 06, 2010

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