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The Fashion System

The Fashion System

Matthew Ward
3.5/5 ( ratings)
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In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought only at the very slow rate of its dilapidation."
Language
English
Pages
351
Format
Paperback
Publisher
University of California Press
Release
July 25, 1990
ISBN
0520071778
ISBN 13
9780520071773

The Fashion System

Matthew Ward
3.5/5 ( ratings)
Read Download
In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought only at the very slow rate of its dilapidation."
Language
English
Pages
351
Format
Paperback
Publisher
University of California Press
Release
July 25, 1990
ISBN
0520071778
ISBN 13
9780520071773

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