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The New Rules of Customer Engagement: 6 Trends Reinventing The Way We Sell

The New Rules of Customer Engagement: 6 Trends Reinventing The Way We Sell

Thomas Le Blanc
0/5 ( ratings)
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Imagine a world where you never had to sell anything?
Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout:
?I?ll take it!?
What if I told you this is already happening? Albeit selling isn?t quite that simple. And the customers aren?t really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved.
This leaves us all to ask, how?
Suppose it?s January 2nd 2014? picture yourself waking up in the New Year and deciding it?s time to buy a new car. What is the first thing you do?
Perhaps you pick up the newspaper or PennySaver and see what special savings are being offered? Or maybe you hop in your car and drive from dealership to dealership looking for the best deal?
You could do either. However, in today?s economy, it?s more likely you would do neither.
Instead, you would take your iPad or Smartphone off the charger, head over to your sofa, put your feet up on the ottoman and start surfing.
You would scroll through the car review sites; perhaps browse over to the carmakers? webpages to explore what special offers and incentives they?re offering. Then, you would pop onto Facebook with one point of focus: to ask for your friends? opinions on the car that now ? after thorough online research ? earned a place on your short list.
Without ever leaving the couch, you?ve determined:
? Which car you want
? What features are most attractive
? The vehicle?s MSRP and invoice cost
? The target price you?ll most likely pay
? A trustworthy estimate of what your trade-in should be worth
? Your most up-to-date credit score
? The interest rate you?ll most likely pay on the car loan
? The competitive lending site where you?ll prequalify for that loan
Finally, in just a few short hours, you will walk into the dealership that seems to have the most appealing online presence and best customer service ratings. In your hand will be a printout of the vehicle you want, the value of your trade, the price, interest rate and a pre-approved loan. You will look at the guy in the yellow short-sleeved dress shirt and the plaid tie and you will say:
?I?ll take it!?
In an informed economy, this is the new way of doing business. And these are the new rules of customer engagement.
This is more than just a trend. These new rules are already impacting everything transactional ? not only how we as consumers buy things personally, but how businesses consume as well. B2B, B2C, P2P? it doesn?t matter. We are all consumers looking to buy in a new economy.
This is a scary and exciting time ? and the perfect opportunity for nimble business to embrace these new rules ? and prosper through deliberate engagement.
Are you ready for what comes next?
In the ?The New Rules of Customer Engagement? you will:
? Gain clarity on how the information age is a driving force for businesses to embrace social, mobile and content marketing
? Learn the importance of P2P over traditional B2B and B2C ? and specifically how our perspective is driven from all our experiences as consumers
? Better understand how to leverage consumer knowledge to drive innovation within the customer environment
? Learn how to build an engaged business network that leads to customer advocacy and huge business growth through word-of-mouth referrals and online testimonials
? Be motivated to c
Language
English
Pages
160
Format
Kindle Edition
Release
February 25, 2014

The New Rules of Customer Engagement: 6 Trends Reinventing The Way We Sell

Thomas Le Blanc
0/5 ( ratings)
Read Download
Imagine a world where you never had to sell anything?
Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout:
?I?ll take it!?
What if I told you this is already happening? Albeit selling isn?t quite that simple. And the customers aren?t really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved.
This leaves us all to ask, how?
Suppose it?s January 2nd 2014? picture yourself waking up in the New Year and deciding it?s time to buy a new car. What is the first thing you do?
Perhaps you pick up the newspaper or PennySaver and see what special savings are being offered? Or maybe you hop in your car and drive from dealership to dealership looking for the best deal?
You could do either. However, in today?s economy, it?s more likely you would do neither.
Instead, you would take your iPad or Smartphone off the charger, head over to your sofa, put your feet up on the ottoman and start surfing.
You would scroll through the car review sites; perhaps browse over to the carmakers? webpages to explore what special offers and incentives they?re offering. Then, you would pop onto Facebook with one point of focus: to ask for your friends? opinions on the car that now ? after thorough online research ? earned a place on your short list.
Without ever leaving the couch, you?ve determined:
? Which car you want
? What features are most attractive
? The vehicle?s MSRP and invoice cost
? The target price you?ll most likely pay
? A trustworthy estimate of what your trade-in should be worth
? Your most up-to-date credit score
? The interest rate you?ll most likely pay on the car loan
? The competitive lending site where you?ll prequalify for that loan
Finally, in just a few short hours, you will walk into the dealership that seems to have the most appealing online presence and best customer service ratings. In your hand will be a printout of the vehicle you want, the value of your trade, the price, interest rate and a pre-approved loan. You will look at the guy in the yellow short-sleeved dress shirt and the plaid tie and you will say:
?I?ll take it!?
In an informed economy, this is the new way of doing business. And these are the new rules of customer engagement.
This is more than just a trend. These new rules are already impacting everything transactional ? not only how we as consumers buy things personally, but how businesses consume as well. B2B, B2C, P2P? it doesn?t matter. We are all consumers looking to buy in a new economy.
This is a scary and exciting time ? and the perfect opportunity for nimble business to embrace these new rules ? and prosper through deliberate engagement.
Are you ready for what comes next?
In the ?The New Rules of Customer Engagement? you will:
? Gain clarity on how the information age is a driving force for businesses to embrace social, mobile and content marketing
? Learn the importance of P2P over traditional B2B and B2C ? and specifically how our perspective is driven from all our experiences as consumers
? Better understand how to leverage consumer knowledge to drive innovation within the customer environment
? Learn how to build an engaged business network that leads to customer advocacy and huge business growth through word-of-mouth referrals and online testimonials
? Be motivated to c
Language
English
Pages
160
Format
Kindle Edition
Release
February 25, 2014

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