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Rhetoric: The Art of Persuasion

3.5/5 ( ratings)

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

Pages: 64

Format: Hardcover

Publisher: Bloomsbury USA

Release: February 23, 2016

ISBN: 1632864436

ISBN 13: 9781632864437

Rhetoric: The Art of Persuasion

3.5/5 ( ratings)

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

Pages: 64

Format: Hardcover

Publisher: Bloomsbury USA

Release: February 23, 2016

ISBN: 1632864436

ISBN 13: 9781632864437

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Rhetoric: The Art of Persuasion

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