Concepts in Strategic Management and Business Policy

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This book contains a Strategic Management Model that runs throughout the chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs. All cases are about actual organizations. The firms range in size from large, established multinationals to small, entrepreneurial ventures, and cover a broad variety of issues.Salient FeaturesEach chapter contains a boxed insert dealing with an issue in environmental sustainability.Each chapter ends with Eco-Bits, interesting tidbits of ecological information, such as the number of plastic bags added to landfills each year.Each part ends with a short case dealing with topics and issues from companies and brands like Apollo, ITC's Bingo! and e-Choupal, Zapak, Satyam, Haldiram's, Wipro, Nirma, Big Bazaar, Pantaloon, Mahindra & Mahindra, Unistar Business Group, Bharti, Boeing, Airbus, Kmart and Hewlett-Packard.A section on managing strategic alliances has been added to Chapter 7.Offshoring has been added to the section on outsourcing in Chapter 8.topTable of ContentsPART I: Introduction to Strategic Management and Business PolicyBasic Concepts of Strategic ManagementCorporate GovernanceSocial responsibility and Ethics in strategic ManagementPART II: Scanning the EnvironmentEnvironmental Scanning and Industry AnalysisInternal Scanning: Organizational AnalysisPART III: Strategy FormulationStrategy Formulation: Situation Analysis and Business StrategyStrategy Formulation: Corporate StrategyStrategy Formulation: Functional Strategy and Strategic ChoicePART IV: Strategy Implementation and ControlStrategy Implementation: Organizing for ActionStrategy Implementation : Staffing and DirectingEvaluation and ControlPART V: Other Strategic IssuesStrategic Issues in Managing Technology & Inn