Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new market and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.
Language
English
Pages
214
Format
Kindle Edition
Publisher
Innovation Press
Release
January 15, 2015
Traversing the Valley of Death: A practical guide for corporate innovation leaders
Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new market and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.