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Marshall McLuhan and Virtuality

3.4/5 ( ratings)

Marshall Mcluhan's prophetic insights in the 1960s foreshadowed the post-modern conflagration of message and meaning which became the dominant concern of social theorists and media intellectuals throughout the 1990s. while many saw the rise and rise of technology as alienating people from people, and lubricating the infiltration of the corporate message into the personal sphere, Mcluhan had dared to be optimistic, forecasting the rise of the global village which, through media such as the Internet, is now of virtual communities underline what Mcluhan predicted, and the philosophical questions that become apparent make a reassessment of his work more timely than ever.

Language: English

Pages: 80

Format: Paperback

Publisher: Totem Books

Release: October 29, 1996

ISBN: 1840461845

ISBN 13: 9781840461848

Marshall McLuhan and Virtuality

3.4/5 ( ratings)

Marshall Mcluhan's prophetic insights in the 1960s foreshadowed the post-modern conflagration of message and meaning which became the dominant concern of social theorists and media intellectuals throughout the 1990s. while many saw the rise and rise of technology as alienating people from people, and lubricating the infiltration of the corporate message into the personal sphere, Mcluhan had dared to be optimistic, forecasting the rise of the global village which, through media such as the Internet, is now of virtual communities underline what Mcluhan predicted, and the philosophical questions that become apparent make a reassessment of his work more timely than ever.

Language: English

Pages: 80

Format: Paperback

Publisher: Totem Books

Release: October 29, 1996

ISBN: 1840461845

ISBN 13: 9781840461848

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