The majority of nonprofits operate with budgets of $1 million or less. Yet, we live in a world that is increasingly reliant on technology. Marketing is essential to succeeding in today’s social sector world. Content and digital marketing, including social media, are all critical components in any organization’s marketing efforts. All of these elements brought together help raise brand awareness and impact fundraising for ongoing sustainability.
How can you navigate today’s digital world if you lead or work at a social sector organization with limited human and financial resources? This book is intended for you. Learn about the elements involved in marketing. Get guidance on the questions you should be asking. Discover strategies to help you navigate digital marketing on a shoestring. This book provides you with recommendations if you work at a small “mom and pop” shop to find extra helping hands. It also helps you with concrete examples and guidance on digital marketing tools, including social media that you should be looking at, especially if you don’t have a large budget.
Language
English
Format
Kindle Edition
Be Bold, Dominate and Succeed in Marketing For Today's Digital World On A Limited Budget (Not Your Father's Charity Book Series 2)
The majority of nonprofits operate with budgets of $1 million or less. Yet, we live in a world that is increasingly reliant on technology. Marketing is essential to succeeding in today’s social sector world. Content and digital marketing, including social media, are all critical components in any organization’s marketing efforts. All of these elements brought together help raise brand awareness and impact fundraising for ongoing sustainability.
How can you navigate today’s digital world if you lead or work at a social sector organization with limited human and financial resources? This book is intended for you. Learn about the elements involved in marketing. Get guidance on the questions you should be asking. Discover strategies to help you navigate digital marketing on a shoestring. This book provides you with recommendations if you work at a small “mom and pop” shop to find extra helping hands. It also helps you with concrete examples and guidance on digital marketing tools, including social media that you should be looking at, especially if you don’t have a large budget.