Pleasure Boat International Resource Guide A Reference for U.S. Exporters

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The Global Marine Technology Team of the U.S. Department of Commerce’s International Trade Administration is pleased to bring to you this Pleasure Boat International Resource Guide, filled with valuable information about key international market opportunities to support your exporting goals. We work closely with the National Marine Manufacturers Association , an International Trade Administration Strategic Partner, to promote U.S. pleasure boat exports. We greatly appreciate NMMA’s partnership with us to bring you this publication. The country briefs in this Resource Guide highlight some of the major global markets for recreational marine craft, parts, and accessories. U.S. exports of recreational marine craft and accessories totaled USD 2.3 billion in 2012, accounting for an estimated 31 percent of all US manufacturing in this industry. The United States is also a net exporter in this industry, exporting USD 446 million more than it imported. The U.S. recreational marine market makes up approximately 75 percent of the entire world market for these products. Servicing this market, U.S. firms provide high-quality products and benefit from production efficiencies that make them competitive worldwide. A global market overview of the most important countries and growth rates for U.S. exports in this industry is provided in the chart on the page 5. Recognizing the exporting strength and industry importance of the U.S. recreational marine craft, part and accessory industry, the U.S. Government included it in the Recreational Transportation priority sector of the National Export Initiative , an initiative to help U.S. exporters increase their sales overseas in these sectors and in priority foreign markets. This publication is an example of that initiative to help recreational marine industry manufacturers find information on overseas marine markets. To help your company take advantage of the many international sales opportunities outlined in this Resource Guide, the U.S. Department of Commerce’s International Trade Administration provides a U.S. Commercial Service global network of more than 1400 trade professionals throughout the United States and in U.S. Embassies and Consulates in more than 70 countries. Whether you are seeking your first international sale or are expanding into additional markets, we offer the expertise you need to grow your global business.