In the Aoyama district of Tokyo, a mixed-use neighborhood of low-rise buildings where not a square meter of land has been left unoccupied, the Swiss architecture team of Herzog & de Meuron has built a new store for Prada. In this chunky, silvery book, they meticulously illustrate the creative process that led to the realization of "a house and a plaza," a tall and narrow kaleidoscope-like structure that houses a two-story retail space and multiple levels of offices, backed by an outdoor space for the publica rarity in crowded Tokyo. The finished structure, encased in a visually porous shell or skin, is as decorative as it is architecturalor as architectural as it is decorativeand is both metaphorically and literally linked to its surrounding environment, and to the idea of the garment. Here is the story of a theoretically and structurally complex building told lovingly and simply by its architects, through words, models, sketches, photographs, and architectural renderings.
Language
English
Pages
385
Format
Paperback
Publisher
Fondazione Prada
Release
April 02, 2004
ISBN
8887029261
ISBN 13
9788887029260
Prada Aoyama Tokyo [With 32-Page Booklet in Japanese]
In the Aoyama district of Tokyo, a mixed-use neighborhood of low-rise buildings where not a square meter of land has been left unoccupied, the Swiss architecture team of Herzog & de Meuron has built a new store for Prada. In this chunky, silvery book, they meticulously illustrate the creative process that led to the realization of "a house and a plaza," a tall and narrow kaleidoscope-like structure that houses a two-story retail space and multiple levels of offices, backed by an outdoor space for the publica rarity in crowded Tokyo. The finished structure, encased in a visually porous shell or skin, is as decorative as it is architecturalor as architectural as it is decorativeand is both metaphorically and literally linked to its surrounding environment, and to the idea of the garment. Here is the story of a theoretically and structurally complex building told lovingly and simply by its architects, through words, models, sketches, photographs, and architectural renderings.