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Selling to the Affluent

Thomas J. Stanley

4.1/5 ( ratings)

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the hot buttons of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

Business owners
Sales professionals
Women
Asian Americans
Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Language: English

Pages: 496

Format: Paperback

Publisher: McGraw-Hill Companies

Release: August 22, 1997

ISBN: 0070610495

ISBN 13: 0639785300809

Selling to the Affluent

Thomas J. Stanley

4.1/5 ( ratings)

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the hot buttons of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

Business owners
Sales professionals
Women
Asian Americans
Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Language: English

Pages: 496

Format: Paperback

Publisher: McGraw-Hill Companies

Release: August 22, 1997

ISBN: 0070610495

ISBN 13: 0639785300809

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