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The Mechanical Bride: Folklore of Industrial Man

Philip B. Meggs

4/5 ( ratings)

This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications.The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.

Language: English

Pages: 160

Format: Hardcover

Publisher: Gingko Press

Release: September 01, 2002

ISBN: 1584230509

ISBN 13: 9781584230502

The Mechanical Bride: Folklore of Industrial Man

Philip B. Meggs

4/5 ( ratings)

This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications.The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.

Language: English

Pages: 160

Format: Hardcover

Publisher: Gingko Press

Release: September 01, 2002

ISBN: 1584230509

ISBN 13: 9781584230502

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