The Growth Strategy That's Being Ignored: A Story of Untapped Potential

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Conversion Optimisation, until now, has failed to resonate with senior decision makers as a strategy for business growth, despite the success stories from some of the worlds leading brands such
as Amazon, Netflix, Shop Direct and AO.com.

So what is stopping senior decision makers investing in and implementing transformative optimisation strategies that allow them to outgrow their competition?

We’ve consulted 17 global leaders on the topic to uncover why this is the case along with tips on how you can implement such a strategy within your organisation.

Reviews

"The Growth Strategy That Is Being Ignored is the result of strategically inserting straws into the brains of the biggest CRO experts in the world, and only taking the choicest bits of their wisdom. The result is a book that is a breezy read, incredibly actionable, and drips with passion that only true optimization lovers like my friends Bryan Eisenberg, Andre Morys, John Ekman and Paul Rouke would possess. Buy now, win a lot!"

-Avinash Kaushik
Best Selling Author, Blogger & Digital Marketing Evangelist at Google

"A business without customers is not a business. So many C-levels are burying their heads in the sand and not focusing on areas of their business that will make the difference. A quick dive into “The Growth Strategy That Is Being Ignored" illustrates the potential that many businesses are missing out on. Invest in what really matters, understanding your customers, invest in the right processes and invest the time to run robust testing to maximise your businesses full potential. A must read for anyone who wants to be successful."

- Andy Barke
Agency Head at Google
Contributions from Bryan Eisenberg, Chris Goward, Craig Sullivan, Roger Dooley, Brian Massey, Angie Schottmuller, Peep Laja, Dr. David Darmanin, Linda Bustos, Bart Schutz, André Morys, John Ekman, Oli Gardner, Tim Ash, Talia Wolf and Michael Aagaard,

Language: English

Format: Kindle Edition

Release: January 05, 2016

The Growth Strategy That's Being Ignored: A Story of Untapped Potential

Phil Williams

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Language: English

Format: Kindle Edition

Release: January 05, 2016

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The Growth Strategy That&apos;s Being Ignored: A Story of Untapped Potential

The Growth Strategy That&apos;s Being Ignored: A Story of Untapped Potential

The Growth Strategy That&apos;s Being Ignored: A Story of Untapped Potential

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