'Lightning in a Bottle' is a simple seven-step system for creating ideas that work, a system that improves new product success rates from standard one in ten, to one in two or better.
Language
English
Pages
214
Format
Hardcover
Publisher
Sourcebooks
Release
October 01, 2006
ISBN
1402207344
ISBN 13
9781402207341
Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work
'Lightning in a Bottle' is a simple seven-step system for creating ideas that work, a system that improves new product success rates from standard one in ten, to one in two or better.