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Fashion Brand Internationalization: Opportunities and Challenges

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This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

Pages: 142

Format: Hardcover

ISBN 13: 9781137523365

Fashion Brand Internationalization: Opportunities and Challenges

0/5 ( ratings)

This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

Pages: 142

Format: Hardcover

ISBN 13: 9781137523365

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Fashion Brand Internationalization: Opportunities and Challenges (Palgrave Studies in Practice: Global Fashion Brand Management)

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