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On Message: Communicating the Campaign

On Message: Communicating the Campaign

Margaret Scammell
3.5/5 ( ratings)
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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
Language
English
Pages
224
Format
Paperback
Publisher
Sage Publications
Release
July 23, 1999
ISBN
0761960740
ISBN 13
9780761960744

On Message: Communicating the Campaign

Margaret Scammell
3.5/5 ( ratings)
Read Download
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
Language
English
Pages
224
Format
Paperback
Publisher
Sage Publications
Release
July 23, 1999
ISBN
0761960740
ISBN 13
9780761960744

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