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Email Marketing Best Practices: Strategy and Tactics (Version 2016)

Jeremy A. Roberts

0/5 ( ratings)

In 2016, digital marketers will look again to email marketing as a key channel within the customer journey and a central player in the integration of digital channels and digital data. With email acting as a key touch point in the customer’s journey, it is expected that spend on email marketing will grow in 2016. This will drive continued growth in email usage as well as online revenue from the email channel. This growth will be important to companies as they continue to scale their online presence and look for anchoring digital channels that perform with an above average ROI. This general email best practices document will provide great insight to both the seasoned digital marketer and the marketer new to email marketing.

Language: English

Pages: 28

Format: Kindle Edition

Email Marketing Best Practices: Strategy and Tactics (Version 2016)

Jeremy A. Roberts

0/5 ( ratings)

In 2016, digital marketers will look again to email marketing as a key channel within the customer journey and a central player in the integration of digital channels and digital data. With email acting as a key touch point in the customer’s journey, it is expected that spend on email marketing will grow in 2016. This will drive continued growth in email usage as well as online revenue from the email channel. This growth will be important to companies as they continue to scale their online presence and look for anchoring digital channels that perform with an above average ROI. This general email best practices document will provide great insight to both the seasoned digital marketer and the marketer new to email marketing.

Language: English

Pages: 28

Format: Kindle Edition

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