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Globalization, Development and the Mass Media

Globalization, Development and the Mass Media

Colin Sparks
3.1/5 ( ratings)
This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.
Language
English
Pages
264
Format
Paperback
Publisher
Sage Publications Ltd
Release
December 07, 2007
ISBN
0761961623
ISBN 13
9780761961628

Globalization, Development and the Mass Media

Colin Sparks
3.1/5 ( ratings)
This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.
Language
English
Pages
264
Format
Paperback
Publisher
Sage Publications Ltd
Release
December 07, 2007
ISBN
0761961623
ISBN 13
9780761961628

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