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Sport Marketing

William Anthony Sutton

0/5 ( ratings)

This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important

Language: English

Pages: 441

Format: Hardcover

Release: March 01, 1993

ISBN 13: 9780880118774

Sport Marketing

William Anthony Sutton

0/5 ( ratings)

This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important

Language: English

Pages: 441

Format: Hardcover

Release: March 01, 1993

ISBN 13: 9780880118774

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