Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

ROI from CRM: It's about sales process, not just technology

4.3/5 ( ratings)

In this book, author Brian Gardner taps his decades of industrial sales experience to provide simple yet effective strategies for getting the most from customer relationship management. Learn how to approach CRM as a system for sharing and leveraging data throughout your business and to gain a competitive edge in the market with a revamped sales process and engaged team.

With this book, you’ll learn:

Common reasons that CRM fails – and how you can avoid them

Why CRM should be viewed as a revenue generator, not a cost

Why limiting CRM to outside sales will cause you to miss out on half its value

How to identify and fill gaps in your business using Gardner’s results-driven Sales Process Review and CRM Roadmap Matrix

How to break old habits and get your team on board with CRM

The most critical time in the pursuit of sales is between the opportunity and quote stages – between the front and back ends of the sales cycle. Whether you already have CRM or are just starting on the journey, this book will give you the tools to successfully navigate the sales process from lead to close with CRM.

Language: English

Pages: 121

Format: Kindle Edition

Publisher: Gale Media, Inc.

Release: May 24, 2016

ROI from CRM: It's about sales process, not just technology

4.3/5 ( ratings)

In this book, author Brian Gardner taps his decades of industrial sales experience to provide simple yet effective strategies for getting the most from customer relationship management. Learn how to approach CRM as a system for sharing and leveraging data throughout your business and to gain a competitive edge in the market with a revamped sales process and engaged team.

With this book, you’ll learn:

Common reasons that CRM fails – and how you can avoid them

Why CRM should be viewed as a revenue generator, not a cost

Why limiting CRM to outside sales will cause you to miss out on half its value

How to identify and fill gaps in your business using Gardner’s results-driven Sales Process Review and CRM Roadmap Matrix

How to break old habits and get your team on board with CRM

The most critical time in the pursuit of sales is between the opportunity and quote stages – between the front and back ends of the sales cycle. Whether you already have CRM or are just starting on the journey, this book will give you the tools to successfully navigate the sales process from lead to close with CRM.

Language: English

Pages: 121

Format: Kindle Edition

Publisher: Gale Media, Inc.

Release: May 24, 2016

More books from Brian Gardner

Up the Line to Death: The War Poets 1914-1918: an anthology

4.2/5 ( ratings)

The East India Company

3.4/5 ( ratings)

The Drowned Rat

4.7/5 ( ratings)

The Public Schools: An Historical Survey

4.7/5 ( ratings)

Global Food Futures: Feeding the World in 2050

4.7/5 ( ratings)

Tales Reborn in Blood

4.7/5 ( ratings)

Android Programming: The Big Nerd Ranch Guide

4.7/5 ( ratings)

Churchill in His Time: A Study in a Reputation, 1939-1945

4.7/5 ( ratings)

The Big Push: A Portrait of the Battle of the Somme

4.7/5 ( ratings)

Mafeking: A Victorian Legend

4.7/5 ( ratings)

Wielder of Light

4.7/5 ( ratings)

The Wasted Hour

4.7/5 ( ratings)

Rate this book!

Write a review?