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The Aspirin Wars: Money, Medicine & 100 Years of Rampant Competition

The Aspirin Wars: Money, Medicine & 100 Years of Rampant Competition

Mark L. Plummer
3.6/5 ( ratings)
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No drug in the world outsells aspirin. With billions of dollars at stake, and no medically significant differences among the hundreds of brands around the globe, rival drug makers have been driven to the extremes of corporate warfare. Authors Mann and Plummer look inside this world of relentless competition to show the ploys, the battles, the bursts of extraordinary marketing, advertising and litigation that have resulted - and relate the unique and little-known medical history of the drug itself. The Aspirin Wars penetrates the wilder shores of capitalism to reveal the essence of business competition at its canniest.
Language
English
Pages
432
Format
Paperback
Publisher
Harvard Business Review Press
Release
March 01, 1993
ISBN
0875844014
ISBN 13
9780875844015

The Aspirin Wars: Money, Medicine & 100 Years of Rampant Competition

Mark L. Plummer
3.6/5 ( ratings)
Read Download
No drug in the world outsells aspirin. With billions of dollars at stake, and no medically significant differences among the hundreds of brands around the globe, rival drug makers have been driven to the extremes of corporate warfare. Authors Mann and Plummer look inside this world of relentless competition to show the ploys, the battles, the bursts of extraordinary marketing, advertising and litigation that have resulted - and relate the unique and little-known medical history of the drug itself. The Aspirin Wars penetrates the wilder shores of capitalism to reveal the essence of business competition at its canniest.
Language
English
Pages
432
Format
Paperback
Publisher
Harvard Business Review Press
Release
March 01, 1993
ISBN
0875844014
ISBN 13
9780875844015

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