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This book is absolutely essential for writers, editors, marketers and publishers, seeking to think outside the box and make work that lasts.
Loved this book. This review is from my blog, which has better formatting and links (davidwogahn.com)I like the idea of publishing a book that becomes a classic. A book that once bought, is not resold. A book recommended by experts—the people who could have written a book just like it, but haven’t. It sells, year after year. There is no real competition because it’s considered one-of-a-kind.Trouble is, how do you create such a book? Or any classic for that matter?Ryan Holiday has taken a shot at...
I have mixed feelings about this book. On the one hand, I learned a ton--especially as it's about marketing books and I've got one coming out here shortly (what I learned is that I'm doing everything wrong), but on the other hand, I feel like Holiday has a hammer and everything is a nail. He comes from marketing and it seems to him that that's the most important thing about the book. And having read his other books, it's clear he cares more about marketing than content. Or maybe I'm jealous beca...
Didn't find anything that stuck and resonated with me. Sure, the tips are great, the examples well known but this could really have been reduced to a listicle than some +200 pages. Also, if you've read zero to one, heard some pod episodes of Tim ferriss and ever visited a growth hacking forum this book won't bring you anything new. Just a lot of goes with nothing that ties them together.
Just because you've created something doesn't mean someone will want it.Whether it's a book, art, music or some other product of your imagination, your job is to make others want it. Some will be satisfied with a quick payoff and move on to another project. In this book, Ryan Holiday offers strategies for making your creation a lasting--a perennial--seller, a project with an unlimited lifetime of reward. His blueprint is practical and filled with examples of artists in many fields who have achie...
I believe, quite strongly, that Perennial Seller wil not be, in fact, a Perennial Seller. I am a big fan of Ryan Holiday's work, and enjoyed all his other books, most notably his work on Stoicism; Ego is the Enemy and The Obstacle is the Way. This book felt a whole different level of quality. In sheer defiance of his own advice in this very book, the writing felt rushed and without substance. Creation for the sake of creation. The entire time while reading this I imagined a Holiday pushed by pub...
I have a complicated relationship with the work of former douchebag marketer turned full-time author Ryan Holiday, who to remind you first made his fame and fortune by being the driving force behind the infamous kiddie-porn ads that got American Apparel in so much trouble, as well as the entire career of professional rapist and human monster Tucker Max; and while I've ended up loving the more philosophical writing he's done since on topics like Stoicism, I've also been intensely disappointed to
This is a marketing book for writers. I work in marketing and I write, so I guess I can say this: This is a brilliant book, and every creative should read it, preferably before they are attempting to embark on a project. The marketing advice is phenomenal, and I would be surprised if I found a better marketing book for creatives packaged as well as this one is.But it's not just advice. It's actually entertaining, and I loved the examples, the writing, and the evident passion in Holiday's words,
Get These Insights about How to Make a Book Which is DifferentEvery day thousands of new books enter the market. Which books become continual sellers? Bestselling author Ryan Holiday has studied these details with his own books and with other books. PERENNIAL SELLER is loaded with the details for every author or would-be author to read. Ryan has a keen sense of what it takes to create an excellent book and each of his sections includes gems of information for the writer. While many writers belie...
"They are the kind of art or products that we return to more than once, that we recommend to others, even if they're no longer trendy or brand-new. In this way, they are timeless, dependable resources and unsung moneymakers, paying like annuities to their owners. Like gold or land, they increase in value over time because they are always of value to someone, somewhere."This is not a typical marketing tactic book that you're looking for. If you're looking for a marketing book or any tactic to sel...
How has it taken me so long to read this? Ryan Holiday’s ‘The Obstacle Is The Way’ has become my bible on how to approach life. I didn’t think he’d be able to produce another book that so shook me to my core, but wow. He teeters on being contradictory every now and then, but overall this was extremely inspiring with lots of practical advice.
