Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

M-Business: The Race to Mobility

Marcia Robinson

4/5 ( ratings)

The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It helps readers imagine the possibilities of having a desktop PC in your hand. It is intended to be both strategic and business orientated, explaining why rather than what or how to. The book is also designed to be a definitive roadmap for the practice of business strategy in a world transformed by mobility. It builds on the authors' prior work in leading edge e-commerce and e-business, analyzes best business practices, and sheds light on what works and what doesn't work in the mobile economy.

Language: English

Pages: 302

Format: Hardcover

Publisher: McGraw-Hill Companies

Release: September 24, 2001

ISBN: 0071380787

ISBN 13: 9780071380782

M-Business: The Race to Mobility

Marcia Robinson

4/5 ( ratings)

The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It helps readers imagine the possibilities of having a desktop PC in your hand. It is intended to be both strategic and business orientated, explaining why rather than what or how to. The book is also designed to be a definitive roadmap for the practice of business strategy in a world transformed by mobility. It builds on the authors' prior work in leading edge e-commerce and e-business, analyzes best business practices, and sheds light on what works and what doesn't work in the mobile economy.

Language: English

Pages: 302

Format: Hardcover

Publisher: McGraw-Hill Companies

Release: September 24, 2001

ISBN: 0071380787

ISBN 13: 9780071380782

More books from Marcia Robinson

E-Business: Roadmap for Success

3.5/5 ( ratings)

Services Blueprint: Roadmap for Execution

3.8/5 ( ratings)

Offshore Outsourcing: Business Models, ROI and Best Practices

3.2/5 ( ratings)

M Business The Race To Mobility

4.1/5 ( ratings)

Global Outsourcing: Executing An Onshore, Nearshore Or Offshore Strategy

Inside Out: Affirmations To Reframe Your Mind

Inside Out: Your Body Is Talking

E-Business: Roadmap for Success (Addison-Wesley Information Technology Series)

Rate this book!

Write a review?