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As Blue Ocean is so closely tied to the INSEAD brand, it seems to be almost required reading for Alumni. If we assume that the really brilliant ideas would be considered mathematically "elegant" - ie obvious once you see them, perhaps this book is brilliant. However, like Blue Ocean, it takes a couple of hundred pages to get through some pretty simple ideas.So takeaways:1. Find out what people want and the industry is currently not providing, and deliver more of that. 2. Find out what people don...
"Blue Ocean" is a nice metaphor, but is it a method? Supposedly it is "proven," so what is the proof?After reading this book, I'm not sure. There are a few examples given of successful endeavors, but it's not clear to me what that means. Did the authors consult with 1,000 organizations and come up with 10 positive examples? Are there examples of Blue Ocean success from organizations that didn't use their procedures or even hear of their metaphor? Are there any rigorous evaluations of this approa...
Executive Summary, Blue Ocean ShiftChapter 1The first chapter takes a lot of time to establish the concept of blue ocean shifts, and how they’re revolutionary for businesses and entrepreneurs. The first few key ideas to understand about a blue ocean shift (BOS) are that blue oceans are not synonymous with disruption, they’re about creation; similarly, one’s new gain does not equal someone else’s loss in a BOS. A blue ocean shift is a systematic process of moving from a cutthroat market to a wide...
Got a lot of ideas out of this book, some which I was able to implement right away! This will go on my read again list.
As a business book, I would recommend this title for organisations looking to shift their business out of a rut where they may not be performing as they would like to. It's more a workbook, so you'll need a physical/digital copy, plus the bonus materials it mentions, to get the full benefit of it.I listened to the audio book and would not recommend this as you can't pull over and make lists of things, or remember all the things you should be doing when you have your next Blue Ocean Shift team me...
https://www.linkedin.com/pulse/blue-o...GOING OPERATIONAL! There is one (but not only one) main gain in reading this great book! A lot of stuff was written on Blue Ocean Shift, but never going so far inside practical, operational actions, steps, moves. Never so transferable from the discourse to the real business environment we are living in.Reduced to the maximum there are two concepts if not mindsets of assessing opportunities. The first known as RED OCEAN STRATEGY (which is market-competing /...
Because swimming in the red oceans is too mainstream... Should have started from the original "Blue Ocean Strategy" first probably, this is the book of applying the blue ocean strategy. I was not particularly impressed from the first chapters of the book as the message was quite common sense but it did get better later. The key differentiation of this book is the focus on "non-customers" (both primary non-customers who are missing something from offering and also secondary who had different alte...
A practical play by play.
Very disappointing after reading its legacy book "Blue ocean strategy". Its just an old book with unnecessary extension.
Very disappointingly banal book. Utilizing the bright blue ocean strategy idea the authors wanted to write yet another bestseller a dozen years later. They failed.It is a very sad story on “presentations must be under 5 minutes”, “appoint a strong leader”, “keep dissent up” with hardly any new content.Even the “new” six path approach is a replica of Porter’s five
In BLUE OCEAN SHIFT, Professors W. Chan Kim and Renee Mauborgne continue their analysis, following up on the well-received BLUE OCEAN STRATEGY. In this sequel, the professors dive into more detail, and provide a detailed “Blue Ocean” plan. Do not expect to just breeze right through this book; it will take time to grasp the details. The theme of this book:“Study those who had applied our theory and methodology to their organizations to create and capture blue oceans.”The authors remind the reader...
The book initiated some good ideas and a different way of thinking. It helped me and my colleagues think of our business venture at least a little differently. It provoked discussion. In the end though, its big-company mentality dwarfed my small corporation, and the tasks at the end got increasingly ridiculous. If one had enough bandwidth to do all the research and investigation the book suggested, then it would be unlikely that one could find himself in need of the book in the first place.
The long-anticipated follow-up to Blue Ocean Strategy, Blue Ocean Shift provides a decade of new research, as well as detailed systems and processes to get the transformation started as quickly as possible in your organization. Slightly repetitive to the first book, however, I can’t get enough of these blue ocean case studies. This one also took things a step further by offering up exercises to dive in quicker.One of my fave exercises is to ask your team to look around the room for 30 secs and a...
Just a bit of a disclaimer: I haven't read Kim and Mauborgne's seminal Blue Ocean Strategy (2005), but jumped straight ahead to Blue Ocean Shift after you guessed it, finding this book in the bargain bin. One thing I didn't realise was that Blue Ocean Strategy was published in 2005, and its sequel, Blue Ocean Shift was published twelve years later in 2017.By that time the authors have already taught plenty of organisations on this paradigm, and have observed how their ideas thrive in organisatio...
I love the metaphor. But in the end, this book feels like one more “how to be awesome” business book. It’s better than many, but there are others that more adequately and effectively show what makes for health and success.
Blue Ocean Shift was a liberating experience for me, a mind-blowing read! To think like a blue ocean strategist is to free yourself from the shackles of your industry’s boundaries and best practices. The authors show you why don’t need to put up with unfavorable conditions and focus so much on the competition. The book is full of brand new concepts and fascinating examples, one of my favorites is how one company created a French fry maker that makes healthy fries without frying, and to this day
Very useful framework but a quite too long book. Or maybe the style of writing just wasn't for me - I've never had such problems in concentrations. Everything changed once I had switched to the audiobook. But I still have to come back to some parts in a paper because they were too precious to not rethink them for a while
This is a why-not business book. Why not read it? The original blue ocean was great. Why not? Well, why not. I did. And this book is definitely okay. I even had a few moments of clarity while reading it that may help me turn my business and industry around. So most certainly reading this wasn't a waste of time. But this can be a very repetitive piece of writing. The same examples are told and retold again and again and yet again until the dead horse's meat is kicked so tender that you could eat
A good practical guide to guiding the Blue Ocean Process. If you are responsible for implementation this is a book for you.