Described as beautiful and insightful and a must have for any serious brand builder, this set of 60 archetype cards is for our Archetypes in Branding fans who wanted extra sets of cards for their team members and for their own personal use... Or was it because you refuse to punch out the original cards from their lovely pages? Fear not, order the deck. Archetypes help bridge the gap between the cognitive and intuitive areas of the brain, between brand and culture, and between internal and external business objectives. Use this deck of cards to reveal your brand s motivations, enhance trust with stakeholders, resolve brand inconsistencies, and generate magnetic demand.
Described as beautiful and insightful and a must have for any serious brand builder, this set of 60 archetype cards is for our Archetypes in Branding fans who wanted extra sets of cards for their team members and for their own personal use... Or was it because you refuse to punch out the original cards from their lovely pages? Fear not, order the deck. Archetypes help bridge the gap between the cognitive and intuitive areas of the brain, between brand and culture, and between internal and external business objectives. Use this deck of cards to reveal your brand s motivations, enhance trust with stakeholders, resolve brand inconsistencies, and generate magnetic demand.