This book is both an examination of one of the dominant figures of twentieth-century British politics, and a contribution to the understanding of political leadership and Conservative ideology. It reinterprets the career of Stanley Baldwin, Conservative leader 1923-37 and three times prime minister, in terms of his construction of a public character, his exploitation of the new mass media, and his exposition of a distinctive Conservative doctrine and language. Baldwin's remarkable ascendancy is shown to have been based on his manipulation of widely-held national values.
Language
English
Pages
408
Format
Hardcover
Publisher
Cambridge University Press
Release
August 28, 1999
ISBN
0521432278
ISBN 13
9780521432276
Stanley Baldwin: Conservative Leadership and National Values
This book is both an examination of one of the dominant figures of twentieth-century British politics, and a contribution to the understanding of political leadership and Conservative ideology. It reinterprets the career of Stanley Baldwin, Conservative leader 1923-37 and three times prime minister, in terms of his construction of a public character, his exploitation of the new mass media, and his exposition of a distinctive Conservative doctrine and language. Baldwin's remarkable ascendancy is shown to have been based on his manipulation of widely-held national values.