People Shaped: Tales and Tricks of a Human Centred Designer

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People-Shaped is about creating a beautiful, new and positive world for all.

People-Shaped, Tales and Tricks of a Human Centred Designer is primarily aimed at leaders, practitioners and students of product, service and brand design.

But it is also for anyone else who is curious about learning about new ways to bring novel forms of experience into existence.

As such, it also directed at all people involved in making the “next new thing” – business innovators, entrepreneurs and business strategists too.

People-Shaped is a book about design, thinking and striving to be innovative in a human centered way. It offers a fresh and invigorating perspective on what design practice could, and should be in the 21st century.

It is an intentionally short book - hopefully something you can read in just a few hours.

Writing from a firsthand experience perspective, Matt Marsh shares ten case studies from over 30 years of practice, revealing the inner workings of what really happens on design innovation projects.

And as part of each of these case studies, he illustrates ten “tricks” he learnt along the way to address the challenges that he encountered.

These are ten tricks that every designer should know.

He begins the book by describing the evolution of human centred design by covering the ethic behind it, where it came from, what’s going on now, and what we can expect to confront next.

This is then followed with the ten “tales and tricks” that are alluded to in the title.

Appropriately, Matt Marsh finishes the book with a manifesto for change. In the 21st century, all business must be people-shaped – or die!

It is a generous book; honest, non-judgmental, brutally frank and very useful to boot!

The paperback version contains all the images and frameworks in full colour. The digital version is available only in black and white.