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The Hidden Persuaders

3.5/5 ( ratings)

From the back cover: "In this book you'll discover a world of psychology professors turned merchandisers. You'll learn how they operate, what they know about you and your neighbors, and how they are using that knowledge to sell you cake mixes, cigarettes, cars, soaps, and even ideas."

Language: English

Pages: 242

Format: Paperback

Release: April 01, 1957

ISBN 13: 9780671771621

The Hidden Persuaders

3.5/5 ( ratings)

From the back cover: "In this book you'll discover a world of psychology professors turned merchandisers. You'll learn how they operate, what they know about you and your neighbors, and how they are using that knowledge to sell you cake mixes, cigarettes, cars, soaps, and even ideas."

Language: English

Pages: 242

Format: Paperback

Release: April 01, 1957

ISBN 13: 9780671771621

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