A Dynamic Sales Call Policy Model (Classic Reprint)

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Excerpt from A Dynamic Sales Call Policy Model

In spite of the fact that personal selling is the largest single item in the marketing budgets of most firms, only a handful of analytical attacks upon personal selling decision problems have been reported in the literature.1 While certain characteristics of personal selling decision problems, sales managers, and management scientists have contributed to this dearth of progress, the time seems ripe for a concerted effort on the part of management scientists to assist the sales manager in the solution of certain.

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