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The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes

3.5/5 ( ratings)

By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

Language: English

Pages: 289

Format: Hardcover

Publisher: Diane Pub Co

Release: February 28, 2001

ISBN: 0788195913

ISBN 13: 9780788195914

The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes

3.5/5 ( ratings)

By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

Language: English

Pages: 289

Format: Hardcover

Publisher: Diane Pub Co

Release: February 28, 2001

ISBN: 0788195913

ISBN 13: 9780788195914

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