Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation

Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation

Steven J. Jackson
4/5 ( ratings)
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Language
English
Pages
288
Format
Hardcover
Publisher
Routledge
Release
November 25, 2004
ISBN
041533991X
ISBN 13
9780415339919

Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation

Steven J. Jackson
4/5 ( ratings)
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Language
English
Pages
288
Format
Hardcover
Publisher
Routledge
Release
November 25, 2004
ISBN
041533991X
ISBN 13
9780415339919

Rate this book!

Write a review?

loader