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Winning the Battle for Relevance

Michael McQueen

4/5 ( ratings)

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.

The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction.

In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles
and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.

Pages: 288

Format: Paperback

Publisher: Nexgen

Release: May 14, 2022

ISBN: 0646901346

ISBN 13: 9780646901343

Winning the Battle for Relevance

Michael McQueen

4/5 ( ratings)

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.

The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction.

In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles
and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.

Pages: 288

Format: Paperback

Publisher: Nexgen

Release: May 14, 2022

ISBN: 0646901346

ISBN 13: 9780646901343

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