Fundamentals of Digital Marketing

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Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code’ with a view to reaching, engaging and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools and techniques from grounds-up.

Pages: 9

Format: Kindle Edition

Fundamentals of Digital Marketing

Philip Carey

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Pages: 9

Format: Kindle Edition

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Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

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