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Break Away: How Fast-Growing Software Companies Create Markets and Win Customers Through Customer Education

Break Away: How Fast-Growing Software Companies Create Markets and Win Customers Through Customer Education

Bill Cushard
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The traditional point of view in technology companies is to run product training after a prospect becomes a customer. Innovative companies like HubSpot, Cloudera, Atlassian, and MuleSoft offer free and paid education programs to anyone with the desire to learn. It turns out, this approach can help create new markets and win customers. B2B SaaS and open source founders and executive teams who develop this insight, use customer education as a growth lever in the same way as marketing, sales, and customer success.
After reading this book, business leaders will acquire an entirely new perspective on growth and how customer education is a lever they call pull to help growth their businesses. Break Away provides a roadmap to design and execute a customer education strategy.
Pages
228
Format
Kindle Edition
Publisher
ServiceRocket Media
Release
January 10, 2019

Break Away: How Fast-Growing Software Companies Create Markets and Win Customers Through Customer Education

Bill Cushard
0/5 ( ratings)
Read Download
The traditional point of view in technology companies is to run product training after a prospect becomes a customer. Innovative companies like HubSpot, Cloudera, Atlassian, and MuleSoft offer free and paid education programs to anyone with the desire to learn. It turns out, this approach can help create new markets and win customers. B2B SaaS and open source founders and executive teams who develop this insight, use customer education as a growth lever in the same way as marketing, sales, and customer success.
After reading this book, business leaders will acquire an entirely new perspective on growth and how customer education is a lever they call pull to help growth their businesses. Break Away provides a roadmap to design and execute a customer education strategy.
Pages
228
Format
Kindle Edition
Publisher
ServiceRocket Media
Release
January 10, 2019

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