You’re up against a million deadlines. Your engineers are fretting about the functionality. Your designers are in mutiny about specifications. Your business manager is screaming about the budget, and your sales team just wants to talk pricing. What do you do?
The biggest challenge and most important responsibility of a Product Manager are to stay focused on the user. You are the advocate for the customer. You put their interest first, and ensure that the end result actually achieves what you set out to accomplish in the first place.
Even the best Product Managers cannot do this through instinct alone. You’re not psychic. You need to gather data. You need to systematically understand your users. And you need to learn how to effectively communicate this understanding to your team, so they are inspired to share your vision and stay on track.
Presenting practical advice and thought leadership from PMs at companies like Airbnb, Reddit, and Square, ‘Ship it: Successful Product Managers Reveal All’ shows you how to succeed as a Product Manager by putting the user first, and getting your team on your side.
The chapters you’re about to read provide specific advice on conducting user research and applying metrics that actually matter, as well as more general wisdom about the Product Manager career path, communication skills, and life lessons from PMs at the top of their game.
No matter where you are on your PM journey, you’re bound to find nuggets of wisdom here that allow you to upgrade your thinking and achieve more for your users and your career.
Pages
41
Format
Kindle Edition
Ship It: Silicon Valley Product Managers Reveal All
You’re up against a million deadlines. Your engineers are fretting about the functionality. Your designers are in mutiny about specifications. Your business manager is screaming about the budget, and your sales team just wants to talk pricing. What do you do?
The biggest challenge and most important responsibility of a Product Manager are to stay focused on the user. You are the advocate for the customer. You put their interest first, and ensure that the end result actually achieves what you set out to accomplish in the first place.
Even the best Product Managers cannot do this through instinct alone. You’re not psychic. You need to gather data. You need to systematically understand your users. And you need to learn how to effectively communicate this understanding to your team, so they are inspired to share your vision and stay on track.
Presenting practical advice and thought leadership from PMs at companies like Airbnb, Reddit, and Square, ‘Ship it: Successful Product Managers Reveal All’ shows you how to succeed as a Product Manager by putting the user first, and getting your team on your side.
The chapters you’re about to read provide specific advice on conducting user research and applying metrics that actually matter, as well as more general wisdom about the Product Manager career path, communication skills, and life lessons from PMs at the top of their game.
No matter where you are on your PM journey, you’re bound to find nuggets of wisdom here that allow you to upgrade your thinking and achieve more for your users and your career.