Drawing on the experience of entrepreneurs and investors, this informative graphic novel is packed with useful tips, practical advice and information, making it an indispensable tool to help entrepreneurs build their businesses. The novel follows four young entrepreneurs with fantastical business ideas as they raise funding, pitch their businesses and develop personally and professionally. Interspersed among the graphics are useful summaries of key concepts, including understanding customers, financing, pitching, marketing, intellectual property, exits and more. At the end of the book the authors have collected top tips from successful entrepreneurs and investors in the Silicon Fen and compiled a comprehensive business plan checklist and glossary.
Drawing on the experience of entrepreneurs and investors, this informative graphic novel is packed with useful tips, practical advice and information, making it an indispensable tool to help entrepreneurs build their businesses. The novel follows four young entrepreneurs with fantastical business ideas as they raise funding, pitch their businesses and develop personally and professionally. Interspersed among the graphics are useful summaries of key concepts, including understanding customers, financing, pitching, marketing, intellectual property, exits and more. At the end of the book the authors have collected top tips from successful entrepreneurs and investors in the Silicon Fen and compiled a comprehensive business plan checklist and glossary.