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Personas with Punch: True Stories of Six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line

Personas with Punch: True Stories of Six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line

Wayne Cerullo
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Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. The authors bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve.
Pages
64
Format
Paperback
Publisher
Independently Published
Release
March 28, 2019
ISBN
1091842698
ISBN 13
9781091842694

Personas with Punch: True Stories of Six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line

Wayne Cerullo
0/5 ( ratings)
Read Download
Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. The authors bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve.
Pages
64
Format
Paperback
Publisher
Independently Published
Release
March 28, 2019
ISBN
1091842698
ISBN 13
9781091842694

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Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line

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