Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Popular Genres

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

The Age of Surveillance Capitalism/Hooked/Zero To One Notes Collection

The Age of Surveillance Capitalism/Hooked/Zero To One Notes Collection

Nir Eyal
4/5 ( ratings)
Read Download
The Age of Surveillance Capitalism [Hardcover], Hooked [Hardcover], Zero To One Notes 3 Books Collection Set. Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Hooked Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Zero to One The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
Format
Paperback
Publisher
Profile Books/Portfolio Penguin/Virgin Books
Release
May 05, 2022
ISBN
912378802X
ISBN 13
9789123788026

The Age of Surveillance Capitalism/Hooked/Zero To One Notes Collection

Nir Eyal
4/5 ( ratings)
Read Download
The Age of Surveillance Capitalism [Hardcover], Hooked [Hardcover], Zero To One Notes 3 Books Collection Set. Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Hooked Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Zero to One The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
Format
Paperback
Publisher
Profile Books/Portfolio Penguin/Virgin Books
Release
May 05, 2022
ISBN
912378802X
ISBN 13
9789123788026

More books from Nir Eyal

Hooked: How to Build Habit-Forming Products

4/5 ( ratings)

Indistractable: How to Control Your Attention and Choose Your Life

3.7/5 ( ratings)

Hooked Workbook: Supplemental Workbook for Nir Eyal's "Hooked: How to Build Habit-Forming Products"

3.8/5 ( ratings)

Identified versus Statistical Lives: An Interdisciplinary Perspective (Population-Level Bioethics)

4.3/5 ( ratings)

Nir Eyal Collection 2 Books Set (Indistractable, Hooked)

3.9/5 ( ratings)

Hooked/Contagious/Growth Hacker Collection set

4.4/5 ( ratings)

Rate this book!

Write a review?

loader