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Captains Of Consciousness: Advertising And The Social Roots Of The Consumer Culture

4/5 ( ratings)

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Language: English

Pages: 272

Format: Paperback

Publisher: Basic Books

Release: June 28, 2001

ISBN: 0465021557

ISBN 13: 9780465021550

Captains Of Consciousness: Advertising And The Social Roots Of The Consumer Culture

4/5 ( ratings)

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Language: English

Pages: 272

Format: Paperback

Publisher: Basic Books

Release: June 28, 2001

ISBN: 0465021557

ISBN 13: 9780465021550

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