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This was easy reading. A good starting point to attention economy. Next I’m looking for more academic information about Attention.
This was easy reading. A good starting point to attention economy. Next I’m looking for more academic information about Attention.
This was easy reading. A good starting point to attention economy. Next I’m looking for more academic information about Attention.
The cost of advertising to clients is now sufficiently low that more ads can be transmitted than the client can process. Therefore, your clients attention is a scarce resource which you have to attract.You need to use whichever media is most appropriate for getting the message in front of your clients, whether that is direct mail, PR, eshots, editorials for example, and you need to focus on the attention process.There are six basic types of attention grabbers1. AVERSIVE – using shock value ie hi...
This is a very simple read but yet it needs full focus to be understood. How sophisticated economic activity will be mediated by the variable of attention. The book also discussed attention within an organization and how it functions internal to deliver the right attention needed through some strategic models
This is a very simple read but yet it needs full focus to be understood. How sophisticated economic activity will be mediated by the variable of attention. The book also discussed attention within an organization and how it functions internal to deliver the right attention needed through some strategic models
This is a very simple read but yet it needs full focus to be understood. How sophisticated economic activity will be mediated by the variable of attention. The book also discussed attention within an organization and how it functions internal to deliver the right attention needed through some strategic models
This is a very simple read but yet it needs full focus to be understood. How sophisticated economic activity will be mediated by the variable of attention. The book also discussed attention within an organization and how it functions internal to deliver the right attention needed through some strategic models
This is a very simple read but yet it needs full focus to be understood. How sophisticated economic activity will be mediated by the variable of attention. The book also discussed attention within an organization and how it functions internal to deliver the right attention needed through some strategic models
I read this pretty years ago. It is a light read talk not too much the complex nature of the economic mechanism that drive the allocation of economy. It focuses on the implementable guidelines for managing the work and the organization from the viewpoint of attention allocation in the age of information explosion.
I read this pretty years ago. It is a light read talk not too much the complex nature of the economic mechanism that drive the allocation of economy. It focuses on the implementable guidelines for managing the work and the organization from the viewpoint of attention allocation in the age of information explosion.
Well, I found this a difficult read. When a friend gave it to me, he warned me that it might not be what I expected. What I expected on seeing the title was something on the attention economy - how we spent our attention. See the www.attentiontrust.org for an example.This does have a little of that in here, but it's really about style and substance. On the one end is substance, we read/perceive the material and that's what matters. Fonts fade away, leaving the words. At the other end is style. W...
I found this on a reading list for a course on multi-tasking, attention and distraction in a digital world. Both the book and the course look interesting.
I found this on a reading list for a course on multi-tasking, attention and distraction in a digital world. Both the book and the course look interesting.
I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed.
I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed.
I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed.
I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed.
I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed.
I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed.
