Discover nine common business decision-making traps -- and learn practical tools for avoiding them -- in this "masterful," research-based guide from a professor of strategic thinking.

We all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them?

In You're About to Make a Terrible Mistake!, strategy professor and management consultant Olivier Sibony draws on dozens of fascinating and engaging case studies to show how cognitive biases routinely lead all of us -- including even the most renowned business titans -- into nine common decision-making traps. But instead of rehashing the same old "debiasing" techniques that fail managers time and again, Sibony explains that the best way to avoid the pitfalls of cognitive bias is to craft an effective decision-making architecture in your organization -- a system of techniques and processes that leverage collective intelligence to help leaders make the best decisions possible -- and provides 40 concrete methods for doing so.

Distinctive in the clarity and practicality of its message, You're About to Make a Terrible Mistake! distills the latest developments in behavioral economics and cognitive psychology into actionable tools for making smart, effective decisions in business and beyond.

"Succinct, accurate, and even-handed. I loved it!"

"The best, funniest, most useful guide to cognitive bias in business. If you make decisions, you need to read this book."

Reader Reviews

Юра Мельник

(4/5)

Nov 21, 2024

Мислення швидке і повільне у скороченому варіанті. Адаптоване для великих і маленьких компанії, а також просто для командних гравців

Jirka

(5/5)

Really nice wrap-up of various types of biases, how they can influence your decision making and how to avoid them. Includes appropriate number of real-life examples and stories + quick summaries at the end of each chapter.

Jazzany

Більша частина книги присвячена системній клисифікації та опису когнітивних упереджень, з теорією, поясненнями та прикладами життя, та варіантами як справлятись з цими упередженнями. Окремо подобається, що автор неодноразово наголошує на командному підході, а також можливості помилятись, і при тому всеодно робити кращі рішення.

Martí

Molt bon llibre. Imprescindible per a decision-makers. Cada secció s'acaba amb un breu resum clau.

Junaid Noor

Must read for those interested in cognitive biasesI thought I did not need to read this book because I had already read Daniel Kahneman’s book and Dan Ariely’s book as well.But what those books did was to scientifically prove the existence of those cognitive biases. However, those books did not provide good tips on how to deal with the biases in a practical manner.This book by Olivier takes the next step and provides practical steps on how to deal with cognitive biases and provides a blue print

عبدالرحمن عقاب

(3/5)

يعالج هذا الكتاب آلية اتخاذ القرارات في المؤسسات. ثلثه الأوّل يتحدث عن الأخطاء المعرفية التي جُبل عليها الإنسان ما يؤثر على صواب قراراته. ثلثه الثاني يتحدث عن الكيفية التي تتجاوز فيها المؤسسة الوقوع في فخّ هاته الأخطاء. وما هي الطريقة الأسلم لاتخاذ القرار حين لا يكون الفشل خيارًا.وأما ثلثه الأخير فحمل الرسالة التطبيقية للكتاب. أي ما يقترحه الكاتب من آليات لاتخاذ القرارات المؤسسية. وجاء على شكل توصيات وخطوات مقترحة لـ"هندسة" اتخاذ القرار كما يسميها.يعتمد الكتاب بشكل أساسي على أبحاث الاقتصاد السلو...

Marks54

This is a business trade book/text focusing on advising readers on how to understand and adapt to the potential influences of cognitive biases on business decisions. The author is a strategy professor at HEC in France with long prior experience at McKinsey, to some the premier strategy consulting firm. The intuition is to take the extensive research on biases that is a part of “behavioral decision theory” or “behavioral economics” - typified in the work of Tversky and Kahneman - and show how the...

Atamas Natalia

У цій книжці три великі переваги у порівнянні з іншими книжками подібної тематики: помилки у прийнятті рішень, викликані логічними хибами та когнітивними пастками, та їх виправлення.Власне, це:1. Практичність. Книга структурована та написана так, аби все починати застосовувати на найближчій скайп-нараді просто зараз. Там нема нічого зайвого, кожен елемент працює на читача, книжка не згаїть ваш час незрозуміло на що. Вона корисна та лаконічна.2. Сторітелінг. Класні історії і кейси з великого бізн...

Amir Salar Pourhasan

It is a good book in my opinion which explains some biases by explaining examples. I've read about those biases and that is why I think there was not much new for me on this book but still I recommend it to read.I've read it's Blinkist summarized version

Roman

Vlastne jsem od te knizky cekal trochu vic. Cetl jsem na doporuceni, ale vetsinu informaci uz jsem cetl nekde jinde. Navic mam radsi kdyz ty biasy zasadi nekdo do vetsiho kontextu. Pokud jste necetli Cernou labut nebo Mysleni rychle a pomale, klidne si pul hvezdy v hodnoceni pridejte.

Chris Boutté

I learned about Olivier when I saw he's working on a book with one of my favorite thinkers, Cass Sunstein. I love books on the psychology of decision making and the cognitive flaws we experience, and this is definitely one of the better ones. My only issue with the book is no fault of the author, but I've noticed that most of these books have a target audience that's made up of the ultra-wealthy, and a lot of the examples used are to help them make better investment and business decisions. Again...

Peter Hession

(2/5)

I didn't enjoy this book as much as I thought I would. Maybe I found it difficult to accept that, as it explains, there are not any solutions to personal biases. The only way to combat them is in a group. The second half of the book describes how to do this in a business setting which, although mildly interesting, is not something relevant to my current situation. Perhaps others will get more from it than I did.

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You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

More books from Olivier Sibony

Noise: A Flaw in Human Judgment

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Storing (Dutch Edition)

Pratique de l'accouchement (Hors collection) (French Edition)

Gynécologie-Obstétrique (Abrégés connaissances et pratique) (French Edition)

À propos (N°4) – l’actualité des essais Flammarion (hiver 2019)

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Reader Reviews

Subscribe to Read | $0.00

Popular Genres

Subscribe to Read | $0.00

You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

More books from Olivier Sibony

Noise: A Flaw in Human Judgment

Cracked it! How to solve big problems and sell solutions like top strategy consultants

Esti Pe Punctul De A Face O Greseala Teribila

Storing (Dutch Edition)

Pratique de l&apos;accouchement (Hors collection) (French Edition)

Gynécologie-Obstétrique (Abrégés connaissances et pratique) (French Edition)

À propos (N°4) – l’actualité des essais Flammarion (hiver 2019)

Cracked it! How to solve big problems and sell solutions like top strategy consultants

Reader Reviews

Pratique de l'accouchement (Hors collection) (French Edition)