Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Popular Genres

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

Lynne D. Johnson
3.8/5 ( ratings)
Read Download
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company . View the refund/promotion details here.
Language
English
Pages
297
Format
Hardcover
Publisher
Jossey-Bass
Release
November 01, 2008
ISBN
0470293705
ISBN 13
9780470293706

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

Lynne D. Johnson
3.8/5 ( ratings)
Read Download
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company . View the refund/promotion details here.
Language
English
Pages
297
Format
Hardcover
Publisher
Jossey-Bass
Release
November 01, 2008
ISBN
0470293705
ISBN 13
9780470293706

More books from Lynne D. Johnson

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

0/5 ( ratings)

Rate this book!

Write a review?

loader