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Branding With Systematic Philosophy: Build A Silent But Powerful Brand With Three Branding Elements & Nine Core Competencies

Branding With Systematic Philosophy: Build A Silent But Powerful Brand With Three Branding Elements & Nine Core Competencies

Leo Liu
0/5 ( ratings)
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About this Book:
It is impossible to turn a traditional company into a branded company if only tools and methods are focused but not knowing why.
A company that pursues a brand should keep two points in mind: the brand philosophy and values at the management level and the brand performance at the operational level. The focus of this book is to give explicit interpretation to "Brand Philosophy and Values" and then to elaborate on "Brand Performance" that should be established within the organization.
Brand value is the spirit of the brand building while brand performance management is the process of pursuing a brand and the way to keep the brand from failing. These are two sides of the same coin that cannot live without each other.

BRAND VALUES:
The cornerstone of character building
The core of brand culture
The shield to resist wind and waves of temptation
The criterion of operations management

BRAND PERFORMANCE:
The comprehensive program for the branding
The innovative thinking in performance
The management that begins with the end in mind
The end-to-end process


The significance of the three elements of the brand: quality, character, and taste.

Quality is to meet the standard specifications. It is about providing a genuine product to meet the needs of the "body."
Character is to be law-abiding, righteous, honest, and upright. It is about doing good things to meet the needs of the "heart."
Taste is to understand, respect, and seek artistic value, human value, and social and environmental value. It is about using persistence and passion to meet the needs of the "spirit."

So quality is to do things well, but taste and character are to perfect a person both on the inside and the outside. A person or a company with these three elements can benefit themselves, others, and eventually, the whole world.
Language
English
Pages
212
Format
Kindle Edition
Release
June 14, 2019

Branding With Systematic Philosophy: Build A Silent But Powerful Brand With Three Branding Elements & Nine Core Competencies

Leo Liu
0/5 ( ratings)
Read Download
About this Book:
It is impossible to turn a traditional company into a branded company if only tools and methods are focused but not knowing why.
A company that pursues a brand should keep two points in mind: the brand philosophy and values at the management level and the brand performance at the operational level. The focus of this book is to give explicit interpretation to "Brand Philosophy and Values" and then to elaborate on "Brand Performance" that should be established within the organization.
Brand value is the spirit of the brand building while brand performance management is the process of pursuing a brand and the way to keep the brand from failing. These are two sides of the same coin that cannot live without each other.

BRAND VALUES:
The cornerstone of character building
The core of brand culture
The shield to resist wind and waves of temptation
The criterion of operations management

BRAND PERFORMANCE:
The comprehensive program for the branding
The innovative thinking in performance
The management that begins with the end in mind
The end-to-end process


The significance of the three elements of the brand: quality, character, and taste.

Quality is to meet the standard specifications. It is about providing a genuine product to meet the needs of the "body."
Character is to be law-abiding, righteous, honest, and upright. It is about doing good things to meet the needs of the "heart."
Taste is to understand, respect, and seek artistic value, human value, and social and environmental value. It is about using persistence and passion to meet the needs of the "spirit."

So quality is to do things well, but taste and character are to perfect a person both on the inside and the outside. A person or a company with these three elements can benefit themselves, others, and eventually, the whole world.
Language
English
Pages
212
Format
Kindle Edition
Release
June 14, 2019

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