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DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming

3.8/5 ( ratings)

Accessible, visually engaging, and absolutely packed with key information, this book is a "must have" for market farmers, gardeners, and small business owners specializing in local market sales. From established growers reassessing existing operations, to dreamers simply planning for the day they can finally make the jump, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming is an essential tool in creating a solid, sustainable plan for your market farming business. Written from the perspective of Alberta Girl Acres' owner Sarah Adams, a communications and marketing professional who left it all behind to jump into the business of cut flower farming, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming details all the ins and outs of starting a small scale cut flower business. Including chapters such as "The Dream", "The Reality", "The Plan", "Branding and Key Messaging", "Communications", "Production", "Identifying Your Market", "Marketing", "Operations & Management", "Financials", plus pages and pages of valuable tips, useful guides, and handy resources.

Language: English

Pages: 210

Format: Paperback

Publisher: Independently published

Release: February 11, 2020

ISBN 13: 9798612382560

DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming

3.8/5 ( ratings)

Accessible, visually engaging, and absolutely packed with key information, this book is a "must have" for market farmers, gardeners, and small business owners specializing in local market sales. From established growers reassessing existing operations, to dreamers simply planning for the day they can finally make the jump, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming is an essential tool in creating a solid, sustainable plan for your market farming business. Written from the perspective of Alberta Girl Acres' owner Sarah Adams, a communications and marketing professional who left it all behind to jump into the business of cut flower farming, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming details all the ins and outs of starting a small scale cut flower business. Including chapters such as "The Dream", "The Reality", "The Plan", "Branding and Key Messaging", "Communications", "Production", "Identifying Your Market", "Marketing", "Operations & Management", "Financials", plus pages and pages of valuable tips, useful guides, and handy resources.

Language: English

Pages: 210

Format: Paperback

Publisher: Independently published

Release: February 11, 2020

ISBN 13: 9798612382560

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