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Essentials of Advertising Strategy

3/5 ( ratings)

Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to:
-- Understand your customer better
-- Integrate promotion and communications strategies into an effective marketing plan
-- Develop on-target creative approaches and executions
-- Evaluate strategies and programs for the entire range of media

Language: English

Pages: 155

Format: Hardcover

Publisher: McGraw-Hill/Contemporary

Release: January 01, 1996

ISBN: 084423527X

ISBN 13: 9780844235271

Essentials of Advertising Strategy

3/5 ( ratings)

Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to:
-- Understand your customer better
-- Integrate promotion and communications strategies into an effective marketing plan
-- Develop on-target creative approaches and executions
-- Evaluate strategies and programs for the entire range of media

Language: English

Pages: 155

Format: Hardcover

Publisher: McGraw-Hill/Contemporary

Release: January 01, 1996

ISBN: 084423527X

ISBN 13: 9780844235271

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