Auténtico: The Definitive Guide to Latino Career Success (Second Edition)

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*Running Time => 7 hrs. and 27 mins.*

Latinos are on the way to being one-third of the U.S. population by 2050, yet Latino executives make up only 5 percent of senior roles in corporate America. 'AUTÉNTICO' identifies a path to close that gap.

Dr. Robert Rodriguez and Andrés Tomás Tapia call the "5 percent Shame" - the low percentage of Latino corporate executives today. Inspired by Price Cobbs' seminal work on the secrets of successful Black leaders, this book seeks to understand the external forces of conscious and unconscious biases, and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead.

The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics to represent how America's career landscape has and has not changed and how to ensure Latinos can rise to their fullest potential.

Using insights from in-depth interviews with 20 highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, how they addressed challenges, and how they seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.

©2017, 2021 Dr. Robert Rodriguez and Andrés T. Tapia 2021 Dr. Robert Rodriguez and Adrés T. Tapia