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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

4.3/5 ( ratings)

A myth-shattering exploration of the science and the secrets of changing minds faster than we ever thought possible

Why do people suddenly join cults? How can you flip someone’s stance on birth control in twenty minutes or less? Why does cultural change sometimes take generations, and sometimes just a few years? In How Minds Change, David McRaney, host of the popular podcast "You Are Not So Smart," explores what’s actually going on when individuals or societies rapidly switch their worldviews, and zeros in on the keys to transforming almost anyone’s thinking.
Scientists now know that facts don’t change minds. Empathy and understanding are crucial to making this transformation. McRaney meets a host of fascinating people who help prove his point, including a former member of the Westboro Baptist Church, and a man who, after making a career out of denying 9/11, came to realize that he was wrong. By explaining the mysterious mechanisms behind personal and cultural shifts like these, How Minds Change provides an arsenal of counterintuitive, powerful new tools we can all use to change the world around us for the better.

Format: Kindle Edition

How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

4.3/5 ( ratings)

A myth-shattering exploration of the science and the secrets of changing minds faster than we ever thought possible

Why do people suddenly join cults? How can you flip someone’s stance on birth control in twenty minutes or less? Why does cultural change sometimes take generations, and sometimes just a few years? In How Minds Change, David McRaney, host of the popular podcast "You Are Not So Smart," explores what’s actually going on when individuals or societies rapidly switch their worldviews, and zeros in on the keys to transforming almost anyone’s thinking.
Scientists now know that facts don’t change minds. Empathy and understanding are crucial to making this transformation. McRaney meets a host of fascinating people who help prove his point, including a former member of the Westboro Baptist Church, and a man who, after making a career out of denying 9/11, came to realize that he was wrong. By explaining the mysterious mechanisms behind personal and cultural shifts like these, How Minds Change provides an arsenal of counterintuitive, powerful new tools we can all use to change the world around us for the better.

Format: Kindle Edition

More books from David McRaney

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

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The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships

(You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou Tsmart Yourself) [By: McRaney, David] [Aug, 2014]

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Capcanele inteligentei. Invata cum sa renunti la gandirea nesanatoasa

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