In his Encyclopedia of 401 Proven Killer Promotional Tactics, Tom Feltenstein has condensed a veritable lifetime of expertise and presented it in digestible and, more important, executable action plans. Ideas, after all, are just ideas until they're brought to life within the four walls of your operation. It's in this spirit - big returns on a budget - that Tom's Encyclopedia aims to equip you, engage you, and absolutely energize you in cultivating a loyal customer base.
Language
English
Pages
336
Format
Paperback
Release
May 01, 2003
ISBN 13
9781879239432
Tom Feltenstein's Encyclopedia of 401 Proven Killer Promotional Tactics
In his Encyclopedia of 401 Proven Killer Promotional Tactics, Tom Feltenstein has condensed a veritable lifetime of expertise and presented it in digestible and, more important, executable action plans. Ideas, after all, are just ideas until they're brought to life within the four walls of your operation. It's in this spirit - big returns on a budget - that Tom's Encyclopedia aims to equip you, engage you, and absolutely energize you in cultivating a loyal customer base.