Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Popular Genres

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Richard Hollis
4.3/5 (86 ratings)
Read Download
Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design.Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language.
Language
English
Pages
272
Format
Hardcover
Publisher
Yale University Press
Release
April 28, 2006
ISBN
0300106769
ISBN 13
9780300106763

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Richard Hollis
4.3/5 (86 ratings)
Read Download
Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design.Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language.
Language
English
Pages
272
Format
Hardcover
Publisher
Yale University Press
Release
April 28, 2006
ISBN
0300106769
ISBN 13
9780300106763

More books from Richard Hollis

Sätt att se på konst

John Berger

3.8/5 (251,208 ratings)

Graphic Design: A Concise History

Richard Hollis

3.9/5 (730 ratings)

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Richard Hollis

4.3/5 (86 ratings)

Somewhere a Voice

Eric Frank Russell

3.9/5 (55 ratings)

The Form Of The Book Book

Catherine de Smet

3.7/5 (37 ratings)

About Graphic Design

Richard Hollis

4/5 (25 ratings)

Russian Constructivist Posters

Richard Hollis

4.5/5 (7 ratings)

Le Graphisme de 1890 À Nos Jours

Richard Hollis

3.6/5 (6 ratings)

Advertising and the Artist

Richard Hollis

4/5 (4 ratings)

Le graphisme au xxe siècle

Richard Hollis

4/5 (3 ratings)

Avant-Garde Graphics: 1918-34: From the Merrill C. Berman Collection

Lutz Becker

4/5 (2 ratings)

Henry van de Velde: The Artist as Designer: From Art Nouveau to Modernism

Richard Hollis

0/5 ( ratings)

Rate this book!

Write a review?

loader