Join today and start reading your favorite books for Free!
Rate this book!
Write a review?
Thoroughly excellent. Impeccably researched, written and designed, Hollis' book is a must-have for any graphic designer's library.
Excellent well-rounded dive on what could've been a very tedious topic. Only thing missing is a little more on the process itself - the printmaking and the sketches.
“Out went symmetry, ornament and drawn illustration; in came white space, plain letterforms and photographs,” Richard Hollis writes in his insightful book that examines the progression of Swiss style dating from 1920s. Many theories (honest representation) and principles (grid systems) are still applicable to today’s design. With extensive documentation and visual presentation, I had to read it twice in a row to soak in all the information.
More of a reference book really, but great to read up on theory and history of Swiss Graphic Design. Images are spectacular, and content totally comprehensive.
Very very useful.